This isn’t a rideshare. There’s no ratings. No tracking. No rules. You can let loose in a cab. New York City Taxi wanted to speak to the “Bad Apples” of the Big Apple, so we built this campaign to give riders permission to be on their worst behavior.

SOCIAL

Yellow cabs creep around the city, so NYC Taxi got creeping on social too. We trolled Uber in the comments, and DM’d infamous New York party girl Hallie Batchelder to come along on her next wild ride.

THE KODAK “FLASHBACK”

For one night, we passed out Kodak cameras to groups of partiers. They captured their crazy nights and cab rides, then dropped the cameras into branded mailboxes located in Hell’s Kitchen, if you dare. The winning photos were featured with a shout-out on the NYC Taxi Instagram account.